PRESERVE WILDLIFE - KILL HUNTING

Hunter Killer Clothing is a project born with one and only objective: to annihilate the cultural heritage of hunting through the power of images, words, and symbols capable of sensitizing and motivating people to take action against this brutality.

My name is Roberto, animal rights activist and wildlife rescue volunteer, former secretary and board member at Rifugio Miletta Wildlife Rescue & Recovery Center, in northern Italy.

During wildlife rescues, I've had frequent interactions with hunters and witnessed firsthand the world of hunting, which at the time I knew relatively little about and already considered deplorable. From that moment on, I decided to create something powerful that could shout loudly and convey an even stronger message to that world.

I firmly believe that there is nothing more influential than words and images in promoting ideals of justice and freedom, even for animals. Therefore, I thought there was no better medium than a clothing line that people could wear every day to express their ideas, even without speaking.

"Actions define who you are" but your clothing can define the message you convey.
There's no doubt about it.

Earth and animals need allies now more than ever to fight alongside them.

If not us, who?
If not now, when?
The time is now.

"Because for evil to triumph, it is enough that the good give up action."

Roberto,
Owner of Hunter Killer Clothing